Case Study / Mobile Creator Platform

AstroVista Creator Platform

A client idea that began as an astrology marketplace and evolved into a creator-side business platform where astrologers can create, manage, price, sell, and track digital content.

What made it different

The product was discovered while building it.

AstroVista was Codeforge's first serious full-stack client product. Sanjay introduced the opportunity, Mohan brought the domain knowledge, and Salil led the implementation. The early idea was an "Amazon for astrologers", but the real product emerged through testing: astrologers did not only need a listing marketplace. They needed operational control over their digital practice.

That changed the center of the app. The important workflows became content creation, course packaging, price-duration options, free vs paid content, Razorpay checkout, purchased access, dashboards, comments, revenue visibility, and the ability for astrologers to run campaigns around their own content.

Client context

A senior operator was testing the product.

Mohan Srinivasan is the founder of NthDimenzion Solutions, a technology and consulting company founded in 2007. Public profiles and company materials describe his background across consulting, manufacturing, IT services, and business strategy, including senior experience with Satyam Computer Services and Kirloskar Electric. Publicly available profiles also list education at IIM Ahmedabad and IIT Madras.

That context changes the AstroVista story. Mohan was not only an astrology domain stakeholder. He was a senior business and systems thinker who tested the app like an operating platform: asking how pricing should behave, how payouts would reconcile, how creator workflows scale, how content should be searched, and how the product should work when many astrologers each have hundreds of videos, books, and courses.

How it developed

From idea to operating platform

Feb 2024

Requirements begin

The first verifiable email trail shows requirements and scoping for the astrologers app. The project moved from conversation into documented product thinking.

Apr 2024

Live app and payment readiness

The app was shared through Google Play, and Razorpay live transaction credentials were obtained. Mohan pushed for more testing before treating it as ready for real users.

Apr-Jun 2024

Screen-by-screen product workshop

Mohan tested workflows directly: upload content, create courses, manage videos and books, display thumbnails, reduce loading, search content, sort lists, and validate buyer flow.

May-Aug 2024

Pricing became the core problem

The product moved from fixed-price checkout toward campaign-style pricing: multiple price-duration options, free/paid toggles, active and inactive options, and one-time payment with timed streaming access.

Nov 2024

Commercial structure

Maintenance, development, revenue sharing, and partnership models were discussed after the technical build matured, showing the app was becoming a business platform rather than a one-off app.

Jan 2025

Terms documented

Discussion terms with Mohan were documented formally. The product entered the stage where operations, support, payout handling, and future expansion mattered as much as screens.

The real product was not astrology content. The real product was giving astrologers control over their digital business.

Create

Astrologers can upload videos, books, articles, news, courses, and bundles with titles, descriptions, thumbnails, language-aware search, and paid/free settings.

Manage

Content can be searched, sorted, edited, listed, delisted, priced, and organized through creator-side workflows designed around repeated daily use.

Run

Pricing became campaign-like: up to three active price-duration options, one-time Razorpay payments, timed streaming access, and dashboard/reconciliation history.

Key design decisions

Built from feedback

  • Thumbnail-first video display to avoid loading heavy content on navigation.
  • Latest-first ordering everywhere so active astrologers see recent content first.
  • Separate creator thinking around create content, manage content, and run campaigns.
  • One-time payment model, not recurring subscription, because access duration is controlled by app logic.
  • Tamil and multilingual search because the first audience was not only English-speaking.
What shipped

Platform scope

  • Flutter Android app on Google Play.
  • Firebase and Firestore backed content workflows.
  • Razorpay checkout for paid content.
  • Content types: videos, books, courses, articles, news, and bundles.
  • Dashboards for likes, comments, transaction history, and creator visibility.
  • Mode switching between astrologer and user experience.
Outcome

Why this case matters

AstroVista shows Codeforge learning product ownership in real time. The build was not smooth, and that is exactly why it is useful as a case study. It shows stakeholder-led discovery, pricing complexity, payment integration, creator workflows, mobile UX iteration, and the shift from building screens to building a business system.

Open AstroVista Site Back to Work